Seagull Bartender is software for designing and printing labels, barcodes, and RFID tags. It offers several licenses, each suited to different business needs. Below you will find an overview of the four main licenses: Automation, Professional, and Starter.

Click here for the PDF overview of the differences

Starter Licenses

BarTender Starter – 1 Year (BTS-WS-SUB-1YR)

BarTender Starter is the ideal solution for small businesses and webshops that want to easily design and print barcode labels. This 1-year subscription provides all the basic functionality needed to create professional-looking labels without complex integrations.

Key features:

• Design and print barcode labels

• Support for standard barcode formats

• Manual data entry

• User-friendly interface

Suitable for: small webshops and companies with simple labeling needs.

BarTender Starter – 3 Years (BTS-WS-SUB-3YR)

The same functionality as the 1-year Starter license, but with a cost-effective 3-year term. Ideal for companies that want continuity and wish to save costs in the long term.

Benefit: lower annual cost compared to a 1-year license.

BarTender Starter – 5 Years (BTS-WS-SUB-5YR)

For maximum price certainty, choose the 5-year Starter license. Perfect for stable organizations that require long-term, simple label printing.

Benefit: most cost-effective annual price within the Starter edition.

Professional Licenses

BarTender Professional – 1 Year (BTP-WS-SUB-1Y)

BarTender Professional is designed for growing webshops that require advanced label designs and database connections. With this 1-year license, you can easily link external data sources such as Excel or SQL to your labels.

Key features:

• Everything in Starter

• Advanced database integration

• Complex and dynamic label designs

• RFID support

Suitable for: webshops that want to automatically process order data into labels.

BarTender Professional – 3 Years (BTP-WS-SUB-3YR)

Three years of access to all Professional functionality at a more favorable rate. Ideal for companies with structural database integrations.

BarTender Professional – 5 Years (BTP-WS-SUB-5YR)

The best choice for long-term professional label management with maximum cost savings over five years.

Automation Licenses

BarTender Automation – 1 Year (BTA-5-SUB-1YR)

BarTender Automation is designed for organizations that want to fully automate their labeling processes. This 1-year subscription supports integration with ERP, WMS, and e-commerce platforms via APIs and automated workflows.

This version is suitable for up to 5 printers and is ideal for medium-sized organizations that want automated printing without needing an unlimited license.

Key features:

• Everything in Professional

• Full automation via APIs

• Integration with ERP and WMS systems

• Automatic label generation during order processing

• License for 5 printers

Suitable for: medium-sized webshops, fulfillment companies, and logistics departments.

BarTender Automation – 3 Years (BTA-5-SUB-3YR)

Three years of full automation with support for up to 5 printers. Ideal for companies with a stable logistics process that want to optimize costs over several years.

Benefits:

• Lower annual costs

• Full system integration

• 5-printer license included

BarTender Automation – 5 Years (BTA-5-SUB-5YR)

The most cost-effective choice for long-term, automated label printing within a 5-printer environment. Suitable for organizations that desire certainty and price stability.

Benefits:

• Best annual price

• Full automation

• License for up to 5 printers

• No manual intervention required for print processes